PUMA in The World of Sports

Immerse into the world of sports with PUMA, one of the world’s leading sports brands with a history of more than 70 years. PUMA is passionate about delivering quality sporting goods, running shorts and apparel for football, golf, basketball, etc. PUMA enhances their brand image by drawing inspiration from its unique heritage in sports and the latest lifestyle trends.

PUMA’s Story

Founded by brothers Rudolf and Adolf Dassler in 1919, PUMA originates from humble beginnings as a small factory in Germany. In 1936, Jesse Owens won four gold medals at the Olympic Games in Berlin, all while sporting Dassler spikes. Since then, more world-class athletes are seen wearing Dassler shoes, creating an international breakthrough.

Level Up On The Playing Field

Today, the playing field is more diverse than ever. Be it on the running tracks, golf courses or the football field. PUMA supplies athletes with the right equipment to perform, from golf clubs to running shoes. Even when not doing sports, PUMA sports apparel is a versatile wear that you can style in various ways.

Practising Sustainability Through Sports

PUMA views sustainability in the same way they consider sports — it’s about figuring out and improving weaknesses to reach common goals. PUMA strives to create change through fashion and sportswear by improving social and environmental areas where they have the most significant impact, including Plastic & Oceans, Circularity, Biodiversity and more.

PUMA: Culture of Firsts

PUMA thrives on the culture of being first and delivering performance innovations to push athletes to greater heights. In 1968, the Brush Spike that featured Velcro™ on performance footwear was designed for the first time. The tiny rows of spikes on the shoes helped athletes maximise traction and minimised resistance, which worked well for athletes at the 1968 Olympic Trials.

PUMA #Reform

Racial and social imbalances have skewed criminal justice systems — this is why PUMA supports organisations like running shorts REFORM Alliance and the ACLU to advocate for reforms to a broken system. PUMA takes a firm stance against societal injustice, discrimination and inequality and aims to support good causes for a better society.